Sunday, May 22, 2011

THE CEW (UK) 2011 BEAUTY AWARDS




The Cosmetic Executive Women (CEW) hosted their 6th annual Beauty Awards this year at the Intercontinental London Park Lane.

Provided with champagne and nibbles, the beauty industry guests were able to network for half an hour and see the nominated products before going in to the main room for lunch and the awards.

The theme this year was a tribute to the late iconic actress Elizabeth Taylor.  

The opening of the Awards Ceremony began with Caroline Neville, CEW (UK) president, followed by a presentation of a cheque for £25,000 from CEW (UK) to the Eve Appeal - a gynaecology cancer research fund whose focus is to raise vital funds for research into prevention, detection, treatment and care of ovarian cancer.  More information can be seen on their website  www.eveappeal.org.uk

Once wined and dined, the awards began with Marigay McKee, Beauty & Fashion Director of Harrods, acting as Master of Ceremony.  Behind stood 26 graceful female statuettes designed and donated by Lalique. Joanna Page from the hilarious comedy series ‘Gavin and Stacey’, and now the new face of Superdrug presented two of the awards.

This year there were no brands that ran away with multiple awards, the most was two. Lanolips took ‘Best New Skincare Treatment Product-mass’ for their 101 Ointment , a 100% natural lip balm containing ultra pure medical grade lanolin; Dr Organic took ‘Best New Everyday Facial Skincare Product-mass’ for their Organic Rose Otto Facial Serum and both came joint winners for ‘Best New Brand-mass’

Other brands that came away with two awards were:

Balance me received the ‘Best New Bath and Body Product-prestige’ for their Rose Otto Body Wash and ‘Best New Certified Organic Skincare Product’ for their Super Oil with Juniper and Bergamot.

Liz Earle received the ‘Best New Haircare/Styling Product-prestige’ for their Naturally Active Haircare Botanical Shine Shampoo and ‘Best British brand’ for their Naturally Active Skincare.  All their Naturally Active Skincare products use the best quality natural ingredients.

Chanel took ‘Best New Make-up Product-Eyes or Lips-prestige’ for their Rouge Coco Hydrating Crème Lip Colour and ‘Best New Men’s Fragrance-prestige’ for their Bleu De Chanel EDT

Elizabeth Arden glowed when they were awarded ‘Best New Self Tan or Suncare Product’ for their Eight Hour Cream Sun Defense for Face SPF 50 and ‘Best Iconic Beauty Product’ for their much loved Eight Hour Cream Skin Protectant.

Batiste coloured dry shampoo took the Best New Haircare/Styling/Colouring Product – Mass category award last year and this year it was the turn of Batiste Dry Shampoo Fresh – just proving we love our time saving dry shampoos.

All For Eve, the stand-alone beauty and fashion brand set up to raise funds and awareness for The Eve Appeal charity, won ‘Best New Hand and Nail Care Product’ for their Swarovski Crystal Nail File. Here is the chance to not only purchase the best nail file but also help ovarian cancer research

Other awards were as follows:

Filling the air with fragrance was Chloe Love Chloe for Best Women’s Fragrance

Best Classic Beauty Product-Mass category went to Bio-Oil, a specialist skincare product that helps improve the appearance of scars, stretch marks and uneven skin tone.

Fluttering their long eyelashes with excitement were RapidLash who won Best New Make-up Product-Mass for their Eyelash Enhancing Serum.

Well we won’t tell you what Nars was doing when they won the Best New Make-up Product-Prestige for their Cosmetic Orgasm Illuminator

Best New Bath & Body Product –mass went to The Sanctuary Ultra Rich Body Butter 

Smiling whilst keeping the wrinkles at bay were Clarins who won Best New Everyday Facial Skincare Product for their Multi-active Day Early Wrinkle Correction Cream

Eyes wide open were Estee lauder when they won Best New Skincare Treatment Product for their Advanced Night Repair Eye Synchronized Complex

Emma Hardie were gleefully amazed when they won Best New Brand for their Amazing Face.
And for the Best Classics Beauty Product – Eve Lom came clean with their Cleanser
  
Not forgetting the guys:

Nivea for Men Q10 Revitalising Gel took the Best New Men’s Grooming Product- Mass category.

For the Prestige category of Best Men’s Grooming Product, it was Shiseido for Men Skin Empowering Cream.

Best New Men’s Fragrance: Chanel Bleu De Chanel EDT.

After the awards the lucky winner of a £50,000 Global Radio campaign prize draw was Elemental Herbology. Then the grand prize draw in aid of the Eve Appeal began. Prizes included a tote bag handmade in the Bill Amberg Studio; Top to Toe pamper day with Richard Ward; evening of luxury at Harvey Nichols with champagne and a 4 course dinner for two; three Mamo Mia boot camp treatments at Urban Retreat in Harrods plus three Mamo Mia boot camp kits; and two night weekend stay for two at the Intercontinental with breakfast.

A great event and still enough time to rush home and start buying these wonderful products from Superdrug on:  www.superdrug.com  

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com

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“Simplicity is the keynote of all true elegance.”

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